Los Altos, CA—February 22, 2006
The TDA Group, a high-tech marketing agency and custom publishing house, today announced the appointment of Paul Gustafson as vice president of business development and client services. In this role, Gustafson will focus on adding and expanding The TDA Group’s client portfolio, as well as overseeing the agency’s marketing and client services organizations. He brings over 20 years of experience in high-tech marketing, sales, and business development to The TDA Group.
“For almost 20 years, The TDA Group has won new business primarily through client referrals,” said Bob Tabke, founder and CEO of The TDA Group. “Now that our client portfolio features Fortune 50 companies and leaders in high technology, we feel it’s time to leverage our background and reputation to accelerate the agency’s growth.”
“This position requires someone with extensive technology industry experience, as well as marketing and communications expertise and leadership skills,” said Tabke. “Paul easily meets each of these requirements. His strong relationship management skills, experience working with all levels of management, and history of success will be an asset to The TDA Group as we navigate through an exciting expansion phase.”
“I am excited to join The TDA Group, a company with a tremendous reputation in a demanding market category,” said Gustafson, who will report to Tabke. “The world’s most successful technology businesses rely on The TDA Group to define and execute their marketing communications programs. I look forward to jumping right in and building on what is already a successful business.”
The TDA Group delivers a range marketing communications services for a number of high-profile technology companies, including Dell, Intel, Hitachi, IBM, and Sun. These companies depend on The TDA Group to design, create, manage, and deliver all manner of marketing communications materials ranging from standard collateral to corporate magazines.
Prior to The TDA Group, Gustafson led business development for ViewCentral, an on-demand software firm. Prior to this, he was the principal consultant and founder of Market Pioneering, a management consulting practice. Gustafson frequently presents at industry conferences and has made several guest appearances on national television and radio programs. Before founding Market Pioneering, Gustafson held executive posts at Xerox and Adobe.
About The TDA Group
Founded in 1987, The TDA Group of Los Altos, California meets the marketing communications needs of its clients through a unique integrated approach to writing, design, and project management. The award-winning firm is known for its work in creating, designing, executing, and managing customer referral campaigns and custom publishing programs. This comprehensive approach with measurable results is also used in collateral development and Web site design. The majority of current agency clients are Fortune 50 companies and publicly-traded industry leaders. For more information about The TDA Group, visit www.tdagroup.com or call 650 919 1200.