Los Altos, CA—March 13, 2008
CyberMedia, South Asia’s first and largest specialty media house today announced the acquisition of substantially all the assets of California-based TDA Group, Inc., an integrated marketing communications and custom publishing company. The purchase is part of a strategic initiative by CyberMedia to expand its services businesses.
“We are very pleased to bring TDA Group into the CyberMedia business portfolio,” said Pradeep Gupta, Chairman of CyberMedia. “It is a strategic move in growing our content-based services business rapidly. TDA is an outstanding business with excellent clients and people. TDA fits very well with our domain expertise in technology, and expands the proven core competence of CyberMedia in content-related areas.”
According to Paul Gustafson, newly appointed president of TDA Group, LLC, the California-based agency will continue to provide its award-winning services by retaining and utilizing the talents and skills of the TDA staff. TDA founders Bob Tabke and Deb Dawson will remain actively involved in the company to ensure continuity and maintain TDA’s client service excellence.
“Our clients count on us to deliver top quality creative work and outstanding service through high-touch direct involvement with our staff, and that will continue,” Gustafson said. “Plus, we will now be able to offer even more capabilities with the additional resources of CyberMedia available to us. Thanks to Bob and Deb, we have a rich history of success. Looking ahead, we see a bright future marked by continued growth.”
For over 20 years, TDA Group has provided a wide range of value-added services to an A-list of high-tech clients, including several of the global leaders in the IT industry. TDA Group conceives and implements high-tech’s most ambitious integrated marketing programs, and produces Web sites, Flash animations, magazines, e-mail newsletters, sales collateral, corporate identity, customer reference programs, white papers, and direct mail.
The TDA purchase is CyberMedia’s second acquisition in the U.S. CyberMedia had acquired Illinois-based Publication Services, Inc. in December 2006. Now in its 25th year, CyberMedia has fifteen publications in the infotech, telecom, consumer electronics, biotech, and entrepreneurship areas, and is a media value chain including websites, events, services, and television.
About CyberMedia
CyberMedia, now in its 25th year, is South Asia’s first and largest specialty media house, with fifteen publications (including Dataquest, PCQuest, Voice&Data, BioSpectrum, Living Digital, Global Services and DARE) in the infotech, telecom, consumer electronics, biotech, and entrepreneurship areas, and is a media value chain including Web sites, events, services, and television. The group's media services include market research (IDC India), a job board (CyberMedia tech jobs portal), content management, multimedia, and media education.
CyberMedia also publishes BioSpectrum Asia from Singapore and Global Services from the U.S., the first Indian magazine titles to be published from outside the country for a global audience.
CyberMedia is listed on the leading stock exchanges in India.
More information on CyberMedia is available at www.cybermedia.co.in
About TDA Group
Founded in 1987, TDA Group of Los Altos, California meets the marketing communications needs of its clients through a unique integrated approach to writing, design, and project management. The award-winning firm is known for creating and executing marketing programs, such as customer reference campaigns, product launches, and custom publishing initiatives. The majority of TDA clients are Fortune 50 tech companies. For more information about TDA Group, visit www.tdagroup.com.