Los Altos, CA—April 23, 2005
The TDA Group, a full-service marketing firm and custom publishing house, today announced that it has won the 2005 Maggie Award in the print-only newsletter category for the creation of Secured for Internet Security Systems, Inc. (ISS). Now in its 54th year, the annual awards are presented by the Western Publications Association (WPA) to honor superior examples of print and electronic magazine publishing in the western United States. Today’s announcement marks the eighth time The TDA Group has earned a Maggie Award for newsletters and custom publishing for numerous agency clients.
“We’re very pleased to have been recognized by our peers for Secured,” said Debbie Dawson, founding partner of the TDA Group. “Very few newsletters and custom magazines are honored by publishing trade associations, and we are delighted to see that our approach to custom publications has been recognized for its excellence by the WPA.”
Secured provides IT professionals with up-to-date information about data protection products from Internet Security Services, along with overviews of security issues of interest to IT managers. The TDA Group handled every aspect of the publication, from writing and design through printing and distribution.
“As a publication that truly addresses the industry’s most important security issues, Secured establishes ISS as an expert in data protection,” said Dawson. “Perhaps more importantly, magazines like Secured are powerful marketing assets capable of shaping marketplace perceptions and demonstrating category leadership.”
The 54th Annual Maggie Awards were presented by the WPA on April 22, 2005, in Los Angeles. This year’s Maggie competition totaled nearly 1,900 entries from magazines published or distributed only west of the Mississippi River. The WPA is a non-profit trade association working to advance the business of print and electronic magazines in the western United States.
About The TDA Group
Founded in 1987, The TDA Group of Los Altos, California, meets the marketing communications needs of its clients through a unique integrated approach to writing, design, and project management. The award-winning firm is known for its work in creating, designing, executing, and managing customer referral campaigns and custom publishing programs. This comprehensive approach with measurable results is also used in collateral development and Web site design. The majority of current agency clients are Fortune 50 companies and publicly-traded industry leaders. For more information about The TDA Group, visit www.tdagroup.com or call 650 919 1200.