Los Altos, CA—May 02, 2002
TotalStorage Solutions (TSS), an IBM newsletter produced by The TDA Group, a full-service marketing firm serving the high tech community, won a 2002 Maggie Award from the Western Publications Association (WPA) in the newsletter category. TSS is a custom publication targeted at the enterprise customers of IBM’s Storage Systems Group and its products. The Maggie Awards, announced every April, are awarded annually by the WPA to promote the pursuit of excellence among publishing professionals through recognition of its members’ best work.
The IBM TSS newsletter provides IT professionals with up-to-date information about IBM data storage products and their real-world use. Storage technology, which enables users to access information at any time from any location, has emerged to become a critical element of corporate data centers. Notes Carol Decker, Program Manager, IBM Storage Systems Group and Editor-in-Chief of TSS, “Storage technology changes rapidly. With TotalStorage Solutions, our readers have access to up-to-the-minute information to help make decisions and leverage their financial investments in storage hardware and software. This award recognizes not only the newsletter’s editorial quality, but also IBM’s commitment to customer service.”
IBM uses TSS to create a sense of community for IBM storage customers, describing the real problems that keep storage professionals awake at night. Debbie Dawson, partner at The TDA Group and Managing Editor of TSS, states, “TDA has long believed that TotalStorage Solutions provides a great informational value to IBM customers and an unparalleled marketing benefit to IBM. We are delighted that the publication has been recognized by our peers as a example of publishing excellence.”
The TSS July 2001 issue was evaluated for readability, editorial quality, and design and was chosen from a field of five finalists that included Health Direct (Summer 2001 issue), Publications Management (August 2001 issue), Smart Health (Fall 2001 issue), and Vitalidad Ahora (Summer 2001 issue). The newsletter also appears on the IBM Web site at www.storage.ibm.com/tsmagazine/index.htm for readers to obtain more in-depth information.
About The TDA Group
The TDA Group of Los Altos, California meets the communications, marketing and publicity needs of its diverse high-technology client base with a unique integrated approach to writing, design and project management. The TDA Group offers a comprehensive array of creative services including custom publishing, collateral development and Web site design. The award-winning firm’s client list includes global giants such as IBM, Sun and Intel as well as emerging industry leaders such as E.piphany and Netopia. For more information about The TDA Group, visit www.tdagroup.com or call 650 919 1200.
About IBM
IBM is a leader in storage systems, software, services and technology. IBM's open storage solutions are designed for the rigors of e-business collaboration, utilizing next-generation concepts for open storage by integrating modular technologies including disk, tape and optical storage media, powerful processors and rich software. For more information, visit www.ibm.com/totalstorage.
About the Western Publications Association and the Maggies
The Western Publications Association (WPA) is a non-profit trade association that works to advance the business of print and online magazines in the western United States. WPA has represented magazine publishers and businesses within the publishing industry for more than 50 years. Each year the association honors excellence in magazine and electronic publishing. With over 100 editorial, design, and promotional categories, this year’s Maggie competition topped 1,800 entries from magazines published or distributed West of the Mississippi River. For more information, visit www.wpa-online.org.