Los Altos, CA—October 9, 2006
The TDA Group, a high-tech marketing communications agency and custom publishing house, today announced that veteran technology journalist Mike Langberg has joined the firm after 18 years of distinguished work at the San Jose Mercury News.
As a managing writer at The TDA Group, Langberg will oversee and direct a range of marketing programs including custom publications, customer reference programs, and marketing strategies for agency clients. He starts at The TDA Group on October 23.
“Newsroom experience goes a long way in making technology marketing persuasive for sophisticated decision makers,” said Bob Tabke, co-founder and CEO of The TDA Group. “That’s why we have an extensive history of hiring journalists who are far better at describing business benefits than creating marketing fluff. Mike’s experience as a business editor, columnist, and reporter will be a great asset for our clients.”
“The ability to continue writing about technology leaders while assuming a managerial role is very attractive to me,” Langberg said. “Plus, I am impressed that The TDA Group produces everything from marketing collateral to corporate magazines for a client roster including Hitachi Data Systems, IBM, Intel, Sun, and Varian Medical Systems.”
In his most recent position at the San Jose Mercury News, Langberg was the lead columnist for the paper’s business section where he focused on technology issues in Silicon Valley. This work earned him the Best in Business award for column writing from the Society of American Business Editors and Writers in 2005.
His previous work at the paper as the personal technology editor and columnist earned him the California Newspaper Publishers Association award for Best Business Story of the Year in 2002 for the series “What You Can Do About the Spam Flooding Your In-Box,” written with colleague Mary Anne Ostrom. At the San Jose Mercury News he also wrote numerous lead stories about major technology companies.
“Mike’s ability to quickly get to the heart of any technology issue will benefit our clients, who need the importance of their offerings to be quickly and easily grasped by a wide range of decision makers,” said Debbie Dawson, co-founder of The TDA Group. “Mike has shown these capabilities repeatedly as a journalist and as a highly sought-after speaker, moderator, and panelist at industry events.”
From 2002 until recently, Langberg was a judge for CMP Media’s annual editorial awards. He has also moderated or spoken on panels at numerous trade events, including COMDEX, the Consumer Electronics Show, Digital Living Room, E3, and the Society of American Business Editors and Writers. Langberg has also appeared frequently on television and radio, including regular weekly appearances on the San Jose NBC television affiliate KNTV in 2000 and 2001.
Before he joined the San Jose Mercury News in early 1989, Langberg was a business reporter at the St. Paul Pioneer Press. Prior to this, he was a business reporter at the Fort Lauderdale Sun-Sentinel.
Langberg holds a Masters of Arts in journalism from the Communications Department at Stanford University and a Bachelor of Science in Journalism from Northwestern University’s Medill School of Journalism.
About The TDA Group
Founded in 1987, The TDA Group of Los Altos, California, meets the marketing communications needs of its clients through a unique integrated approach to writing, design, and project management. The award-winning firm is known for customer reference programs, product launches, magazines, newsletters, and other custom publishing initiatives. The majority of TDA clients are Fortune 50 tech companies. For more information about The TDA Group, visit www.tdagroup.com or call 650 919 1200.