Loudcloud

How to grab the attention of busy execs? With a very direct direct mailer.

When Loudcloud asked The TDA Group to create a direct mailer targeted at the install base of a major competitor, we knew the mailer had to make a compelling point quickly and effectively. TDA writers developed crisp copy that addresses the most pressing concerns of the audience: how to save time and money. TDA designers also captured the mailer's themes in starkly provocative images that convey an instant message.