Alliance Marketing Programs
TDA Group alliance marketing programs make the most of partner relationships. Encompassing critical areas such as content creation, project management, lead generation, and optimizing co-marketing funds, these programs reduce complexity and get rapid results.
Partner content reinforces your brand
TDA writing, editing, and design services ensure that alliance collateral consistently promotes your company by highlighting your partners. Our services can rapidly produce content suited to support alliance marketing efforts, such as sales events, investor relations activities, industry events, and public relations outreach:
- Agendas
- Banner ads
- Booth graphics
- Brochures
- Data sheets
- Direct mail
- E-mail newsletters
- Event take-aways
- Flash movies and presentations
- Newsletters
- Podcasts
- Posters
- Presentations
- Press releases
- Print advertisements
- Sales guides
- Self-running demos
- Signage
- Solution briefs
- Success stories
- User guides
- Webinars
- Web pages
- White papers
- Videos
| |
Tap co-marketing dollars to reduce marketing costs
Marketing budgets go much further when partners share expenses. TDA can help build the business case for alliance marketing activities, crisply articulate the benefits for all partners involved, manage program funding from multiple sources, and track the ROI of jointly funded programs.
Experienced project management cuts complexity
Because more than one party is involved in alliance marketing, program administration requires painstaking attention to detail, on-the-fly management of unexpected circumstances, and graceful relationship management skills. Experienced TDA project management services help simplify processes, maintain key relationships, and complete joint projects with unparalleled professional efficiency.
Automation streamlines the process
With TDA alliance partner portals, getting started on a project can be accomplished in three fast and easy steps. Companies that opt for this service enable alliance managers to simply visit a secure site to choose the collateral needed, fill out an online form to provide the essential information, and then click to get the process rolling immediately. Alliance partner portals improve the quality and consistency of all partner marketing materials and shorten production cycles while reducing costs.
Contact us to discuss how TDA Group can help your organization make the most of its alliance marketing potential.