Customer Reference Programs
- Lead generation
- Case studies
- Success stories
- Program management
Customer success stories are one of the most credible testimonials for your products and services. To showcase how current customers use your products, or to reinforce the diverse applications and benefits of your products across various industries, customer case studies can effectively generate interest and solidify your marketing messages using real-world examples.
TDA produces hundreds of case studies each year through its customer reference programs. Each program is unique to meet your specific needs. Some begin with lead generation to help you identify your best leads for a story. Others start immediately with TDA conducting customer interviews to write and produce success stories based on your prequalified leads.
Regardless of the program you define, we begin with simple, high-level objectives and contact information. TDA writers conduct interviews with your customers and write the story. The TDA team then lays out the story in your template and obtains customer approvals. When completed, you can leverage and repurpose the content in a variety of ways:
- Stand-alone pieces of collateral
- Articles in magazines or newsletters
- Customer quotes for testimonials
- Press releases
- Success stories for your Web site
- Compilations of success stories for the sales team