Custom Publishing

TDA Group provides comprehensive, turnkey publishing services for printed and Web-based magazines and newsletters. Custom magazines and newsletters—typically targeted toward your customers, prospects, employees, and partners—help create a sense of community around your company by showcasing customer successes, providing technology updates, presenting consultant opinions, and simply communicating your company’s vision to readers.

Magazines and newsletters are one of the most effective forms of direct marketing. Many of our clients find that custom publications are better investments than other direct marketing vehicles.

• Magazines are informative, so people read and retain them.
• Your marketing messages are presented in an editorial environment, which reinforces their credibility.
• Showcasing new applications, products, and services helps improve customer retention and generates new business from the customer base.
• Magazines have a broad scope—they can promote a range of products, services, seminars, and events.
• Magazines reach pass-along readers and attract new prospects to be added to your database.
• Your company’s brand is reinforced by touching recipients on a regular basis.
• Publications drive people to your Web site.

TDA offers all the services you need to publish a magazine.

• Write original articles and edit content provided by others
• Design and lay out publications
• Sell advertising to your business partners
• Manage the printing process
• Provide Web-ready files
• Maintain subscriber databases and conduct subscription-building campaigns
• Distribute publications

Results are important.
Our well-established processes help ensure cost-effective, high-quality publications with eye-catching designs. Your publication will look as if it were produced by your company. We are virtually transparent, working behind the scenes to create a product that accomplishes your goals. You maintain total control and ownership of the publication.