Outsourcing Services
TDA Group routinely taps global resources to tailor marketing communications engagements to specific client requirements.
TDA Group’s right-sourcing approach recognizes that there is no one-size-fits-all method to developing marketing programs. Some marketing efforts, such as custom publishing or customer success programs, rely upon high-touch interactive collaboration with customers and executives. Other engagements are characterized by high-volume, repetitive, highly structured work. Examples of these projects include:
- Production of template-based marketing assets (data sheets, specification sheets)
- Marketing collateral library rebranding (due to brand refreshing, or acquisition)
- Web banner ad resizing (multiple sizes and formats)
- Image, art, and icon library development
- Translation and localization of marketing assets for multiple geographies
- Content data conversion (PDF to XML, HTML to XML)
TDA Group has the experience and expertise to balance offshore and onshore resources, and optimize each engagement for your company’s specific marketing objectives and program requirements. Our parent company and chief outsourcing partner is CyberMedia, the largest specialty media house in South Asia. CyberMedia produces 15 publications covering various aspects of the technology market, including Global Services—a magazine devoted to global outsourcing.
TDA offers the following right-sourcing marketing services and capabilities:
- Program design and production matching to achieve the best mix of onshore and offshore resources to meet your needs.
- Expert auditing and assessment services to identify those marketing communications activities that are well-suited for offshore resources and ripe for significant cost savings.
- Creation and management of pilot programs to test innovative workflow and QA processes designed to accelerate and scale marketing cost savings.
- Consulting services to help your organization apply outsourcing best practices and optimize marketing communications efficiencies.
- Established partnerships with reliable offshore marketing service providers with high-tech content and marketing services expertise.
- Reliable quality control, local program management, and highly responsive customer service.
Contact us to discuss how TDA Group can help your organization realize significant marketing communications cost savings.
